From the trivial to the masterpiece
GENÈSE
Genèse is a movement launched in 2024 as part of an upcycling initiative. It takes root in the desire of Gainerie 91 Group to transform its industrial waste into works of art.
FOCUS ON UPCYCLING
Driven by a passion for art and a commitment to sustainability, Genèse is a way to give new meaning to discarded materials, while raising awareness among the public and the industry about the crucial issues of recycling and reuse.
Écorces : the result of Genèse's first collaboration
WHEN FORGOTTEN SCRAPS MEET ENGAGED ART
The monumental work "Écorces", the first creation of the movement, draws inspiration from the symbolism of tree bark, a metaphor of regeneration and revival.
After two years of reflection, including one year dedicated to the creation of the piece, "Écorces" finally comes to light and is unveiled for the first time to the public at the Special Edition by Luxe Pack in Paris on June 4 and 5, 2024.
CREATED FROM WOOD VENEER SCRAPS AND LEATHER OFFCUTS FROM GAINERIE 91'S ACTIVITIES, THIS MONUMENTAL PIECE EMBODIES THE REAL ESSENCE OF GENÈSE.
The Values of Genèse Movement
Conviction
Collaboration
Valorisation
Ambition
Creation
A movement with a deep meaning and ambition
With Genèse, Gainerie 91 Group aspires to extend its commitment to environmental responsibility, hand in hand with its clients. Through the continuous creation of unique works of art, the movement aims to inspire collective awareness of the crucial importance of recycling, reuse, and reduce industrial waste. Genèse marks the beginning of a new chapter where Art and Industry intertwine to shape a more sustainable future with an inspiring aesthetic...